Nonprofit Impact & Advocacy Campaigns

FamilyAid | Brand & Fundraising Communications Manager

  • Lead brand, marketing, and fundraising communications to support children and parents experiencing homelessness.

  • Develop and execute integrated campaigns across social media, email, web, and print to engage donors, partners, and the public.

  • Create advocacy materials and collateral that influence public awareness and legislative action protecting families in need.

  • Translate organizational programs and outcomes into compelling, human-centered storytelling that drives impact and engagement.

  • Collaborate with internal teams to ensure consistent messaging and brand alignment across all communications channels.

 

Text Marketing & VIP Programs

  • Built and managed multi-channel text and email campaigns for high-value retail clients.

  • Developed personalized VIP experiences through exclusive offers, product recommendations, and event promotions.

  • Grew VIP subscriber base to over 550 engaged customers, driving measurable engagement and loyalty.

 

Email Marketing

  • Designed and executed email campaigns across multiple industries, managing lists, segmentation, and analytics.

  • Increased email open and click-through rates through targeted messaging and content optimization.

  • Proficient in MailChimp, SendInBlue, and Constant Contact.

 

Press Releases & Media Relations

  • Crafted press releases and media communications for a variety of clients, ensuring clear, audience-focused messaging.

  • Experienced in media outreach, event promotion, and crisis communications.

 

Marketing Campaigns

  • Executed multi-channel campaigns, including social media, direct mail, landing pages, and LinkTree tracking for app launches.

  • Developed strategy, content, and creative materials to drive engagement and measurable results.

 

Creative & Design Work

  • Designed campaign collateral, social visuals, and reports for both agency and nonprofit initiatives.

  • Created imagery and layouts that balance brand consistency with storytelling and audience engagement.

 

Entrepreneurial & Creative Projects

Dune & Petal | Handcrafted Embroidery

  • Founded and operate a made-to-order embroidery brand, managing creative direction, branding, and customer experience.

  • Develop product storytelling and marketing content to engage a wide audience.

  • Demonstrates hands-on design, strategic brand thinking, and creative storytelling applied beyond professional communications work.