I have had the opportunity to execute a wide range of marketing campaigns for various clients and projects. One notable campaign that stands out was the launch of a new mobile app for Haffner’s Energy. The goal of the campaign was to generate buzz and drive downloads of the app upon its release. To achieve this, we implemented a multi-channel approach that included social media, direct mailers, a dedicated website page and a custom LinkTree page.

The website page was created specifically to provide detailed information about the app, its features and how to download it. To track sign-ups and gauge interest, I built the LinkTree page that allowed users to download and register for the app on Apple and Android devices. This allowed us to monitor signup numbers and track the number of users who clicked through to the LinkTree from our mailers and social media posts.